Wednesday, May 13, 2020

Help When You Need It

Edward Dzialo 5/13/2020

The roots of success are simple: Do the basics so well that advanced skillsets develop naturally. Nothing can be built upon a weak foundation. 

I work and write for SPAN Enterprises because we apply this mentality to both their products and to their clients. With ExpressTruckTax, our foundation was built over ten years. This was done to perfect the product. Our clients receive a reliable, up-to-date, secure, and easy-to-use electronic filing solution. We are the only provider who offers year-round customer support by trained professionals. And we do it in two languages—English and Spanish. 

Unless you are a tax professional, no one gets into business for the sole purpose of paying taxes. They are complex, ever-changing, detailed. Errors are a direct loss of income. So why would anyone choose to go at this alone? When it is time to file your 2290, do so with someone who has your back, someone who has proven themself to be a worthy ally, someone who is as invested in your success as you are.

We have gotten here by being immersed in the industry. When you have questions regarding the Form 2290, our answers come weighted with information tied to the International Fuel Tax Agreement (IFTA), International Registration Plan (IRP), state filings, and from our familiarity with many of our other, vital truck management software programs. Complicated tax jargon can be overwhelming. We know them so you don’t have to. 

When you’re in charge of people or a business, it is easy to be consumed with a desire to succeed, to support your employees, to do everything to the best of your ability. I knew this all too well when I was a newly-minted Marine officer. Near-constant deployment rotations, young Marines to be accountable for, and there was also an undercurrent of competition amongst the platoon commanders. Nobody, not the least of which—me— wanted to be outperformed, outdone. To have your Marines fail in front of an audience equated to public shaming. 

During the field exercises, we’d be given missions. Our platoons would be evaluated on proficiency and execution. When the day was over, platoon commanders would stand in silent praise or loud ridicule depending on how their Marines performed.   

No matter the occasion, there was another platoon that always outperformed mine. They were faster, slicker, and could communicate with one another without words. If a radio battery died, three Marines would be there to fix it without being asked to do so. They were in tune with each other. It was art, but it certainly wasn’t magic.

As a writer who has now left the military to work in the private sector, it’s become easy to see how that platoon outperformed me. It’s the very same reason I brought up earlier. It is why businesses succeed or fail: the people who come out on top excel at the basics better than their competitors. 

Look at Amazon. What Amazon did better than anyone, at least at the time, was how well they built their success on two things: low cost and speed of delivery. This excelling-at-the-basics philosophy can be seen with Steve Jobs. He spent as much time designing the inside of his computers, the parts that the consumer would never see, as he did on the outside.  

Drill the basics. Focus on the small details. Make the circuits as beautiful as the screen. When the foundation is there, the completed whole becomes a recognizable, dominant force. When using ExpressTruckTax, you do not only get the support you need, but you get it from knowledgeable, trained professionals who have a track record of helping hundreds of thousands of clients. 

Another lesson I learned in the Marines was to never interfere with someone else’s time or money. Taxes threaten both. This is why we offer our support. Because you have trusted us to use our product, we protect that relationship by helping you when you need it. And you will have no better ally when you call our customer support team.

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